Delivering better care by putting patients first

25 July 2017

A new initiative launched today by Safer Care Victoria and the Victorian Managed Insurance Authority (VMIA) is delivering better patient care by putting patients first.

Developed by VMIA in partnership with Monash Health, the In Their Shoes series of videos asks Victorian healthcare workers to consider the health system from the point-of-view of patients and their families.

The campaign reminds healthcare staff and clinicians that their patient is someone’s son, daughter, friend, parent or colleague. It could be anyone they love, or it could be them.

The objectives of the videos encouraging health care workers to listen to patients and continually consider their work from the patient perspective aligns with VMIA’s strategic objective of better patient safety and innovation in healthcare.

The In Their Shoes campaign features three stories and can be viewed at

It Could Be Me follows a typical patient journey through the health system from consultation to surgery and rehabilitation.

Experienced GP Dr Philip Worboys shares his experience as a patient in It Was Me. Dr Worboys was riding a bicycle when he was hit by a car at high-speed, leaving him in a critical condition.

Dr Rachel Rosler shares her story in It Was My Daughter. Dr Rosler’s daughter was born prematurely at 26 weeks, requiring neo-natal intensive care.


Quotes attributable to VMIA Chief Executive Officer, Colin Radford

“As the insurer for the State Government, VMIA is pleased to be investing in initiatives that improve outcomes for Victorian families.”

“VMIA has partnered with Safer Care Victoria and Monash Health on this initiative. Improving the patient experience, through increased empathy – by walking in their shoes – is key to improving outcomes for both patients and staff.”


Media contact: Andrew Drever, Communications Adviser, VMIA, on (03) 9270 6946 or

Page last updated: 3 January 2019